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I believe there is no difference in screen
design or advertising art direction or film creation. Beauty is in the eye
of the spectator, so to come up with a well rounded idea of what this
beauty can be for a particular project is in essence the same for all
visual professions. This is also true for classical arts, but why painting
it, if can be said in words..
I am mainly interested in doing something special, in getting sth. EXTRA.
The rest is just fake, a repetition of what is already there. To come up
with new visual ideas, and to gain acceptance for them is what I try to do.
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