George Shaw is co-founder and creative director of One Ten Design based in Santa Monica.
In addition to his work preparing One Ten Design for total global domination,
Shaw is an up-and-coming race car driver.

on life:
everybody's whole life boils down to one moment of heaven or hell -
that last moment before you check out for good.
if you can honestly look back at your life in that moment and be happy,
then that's all you can really hope for.

on design:
graphic design equals communication. period.

on dogs:
everybody needs to have a dog.
dogs understand what it means to boil things down
to their essential essence.
if you don't like someone, bite them.
if you're happy, wag like hell. simple.